Established in China five years ago by a team of seasoned professionals from Proctor & Gamble and Uber, MarketLion has rapidly evolved into a leading management consulting and corporate capability building firm.
Our foundation, built on the diverse expertise of our founders, positions us uniquely in the realm of cross-cultural business navigation. At MarketLion, we don’t just understand the dynamics of global markets; we help you master them with the strategic prowess and boldness of a lion.
Our commitment is to transform your business vision into a thriving, international reality. We specialise in offering tailored services to Finnish companies aiming to penetrate the Chinese market, and conversely, to Chinese enterprises endeavoring to make inroads into the European market, ensuring a seamless and effective cross-cultural business expansion.
Santiago Wang brings invaluable expertise to the team, with a background in retail business development at Procter & Gamble, marketing localization in the O2O business at Uber Hangzhou as a Senior Marketing Manager, and international educational business at Udacity Shanghai as a School Head. His diverse experience allows him to provide insightful coaching and consultation services to clients in various industries.
Santiago holds a Master’s degree in Learning, Education, and Technology (LET) from the University of Oulu. His ability to bridge cultural barriers, combined with his deep understanding of the local market landscape, make him a vital asset to the team and our clients. He has a proven track record of helping businesses navigate the complexities of cross-border trade and adapt to the unique characteristics of their target markets.
Chao Tang is an accomplished business development professional with more than 8 years of experience in helping Chinese and Finnish companies successfully expand their businesses internationally. He holds a degree in Tourism Management from the University of Lapland and an EMBA from Aalto University. Chao has a strong background in the hospitality business in Finland, where he has worked on various projects to help companies thrive in the competitive market.
As the Business Development Director, Chao is responsible for identifying and cultivating new business opportunities, as well as building and maintaining relationships with clients and partners. His exceptional communication skills, combined with his deep understanding of the cultural nuances and market dynamics in both countries, make him a valuable resource for our clients.
